8 Common Video Marketing Mistakes and How to Avoid Them
Video marketing can help build your company’s online presence if you know what not to do. Here are common video marketing mistakes and how to avoid them.
Did you know that 85% of businesses are producing videos as a part of their marketing strategy?
That makes sense, since 73% of American adults use YouTube and watching videos online has become a cultural norm.
Producing videos to help build your brand online presence is a vital piece of any marketing strategy, however, there are some video marketing mistakes you want to avoid.
Let’s take a look at eight common video marketing mistakes so that you can avoid them from the get-go.
1. Not Grabbing Their Attention Right Away
These days, people are inundated with content from all directions. Their attention is being fought for at pretty much all hours of the day. For that reason, you really only have a few seconds to grab some of the tension before they will move on to other things.
If you include an extended intro, you might be doing more harm than good. You want to make sure to get right into things so that you don’t lose viewership just because of inpatience.
2. Trying to Hard to Make Sales
People are extremely wary of being sold things. Decades of relentless advertising on every conceivable platform has left people quite exhausted by sales-y-ness.
Of course, the purpose behind having a video marketing strategy is advertising your brand. However, this is not mean that all of your video content should be explicit commercials. Instead, you want to offer valuable information to your audience so that they begin to associate your brand with being an authority in your field.
As a part of your video marketing strategy, you’ll want to come up with a plan to create videos that are either entertaining or educational for your audience to help build up the reputation of your brand.
3. Producing Videos That Are Too Long
If your videos are too long, you are likely losing viewers right off the bat. While it sometimes can make sense to produce longer content for specific purposes, giving a short is almost always better. The length of videos is important consideration when producing video content, so you won’t want to overlook this point.
4. Not Creating Engaging Content
The most important thing you should do as a part of your video marketing strategy to make sure that your content is engaging. Otherwise, people simply won’t watch it.
Content being engaging is more important than how much money you spent on production. Be aware of the setting, the narrator, and music choices to ensure that the video holds the attention of the viewer. It’s also essential that you are providing valuable or entertaining content, this is much more important than producing content with a high production value.
5. Making It Too Complicated
Sometimes complex ideas can work well in video format, but it’s typically a good idea to keep things simple. Since one of the main things you want to focus on is keeping the length of videos short, you won’t want to include any unnecessary details.
If you find that you are coming up with ideas that are overly complex, consider breaking the idea up into several different pieces of content. You don’t need to tell your audience everything all at once. Instead, break them up into digestible smaller pieces.
6. Not Appealing to Your Target Audience
One of the most important aspects of marketing is understanding your target audience. Depending on who your target audiences, going to determine the aesthetic quality of your videos, the content, and also where you promote the videos. Certain types of social media marketing, for example, might be much more effective for certain demographics than for others.
You have to understand who your target audience is, where they hang out, what their interests are, what their problems are, what their values are, and, essentially, what makes them tick. Without this information, you will more likely than not miss the mark with your videos.
7. Not Including a Clear Call-to-Action
Each of your videos should have a very clear call to action included. This is a suggestion of what action the viewer can take next. Your choice of call to action should not be random, but rather should be related to where the user likely is along the buyers journey.
A call to action might not always be a directive to purchase your product or service. Instead, it could be a link to related videos that might be useful to them. Additionally, it could be a request to join your email list or sign up for an event.
8. Forgetting About SEO
Learning how to use SEO in video marketing is one of the most important aspects of any video marketing strategy. SEO, which stands for search engine optimization, is the tool you can use to ensure that your content and site is ranking as high as possible on search engine results pages.
You can either learn how to use SEO yourself or you can hire a digital marketing agency to perform this function for you. While the basics of SEO can be quite simple, a full-service digital marketing agency can ensure that you are truly getting all of the benefits of SEO.
Avoid These Video Marketing Mistakes By Hiring Pros
Is it time for you to take your video marketing strategy to the next level? Are you tired of making video marketing mistakes? By hiring professional digital marketers to produce and distribute your video content, you can ensure that you are utilizing this tool at its maximum capacity.
Contact us today if you are ready to take your online presence to the next level!