Client Spotlight

Facebook Marketing for Moving Companies: The Cousins USA Story

A look at how Think Big Websites is supporting a 25 year old, family owned moving company with a Facebook marketing partnership.

Not every client relationship starts with a website build, and Cousins USA Moving and Storage is a great example of that. We did not design or build their site, but we are proud to be the team running Facebook marketing for moving companies like theirs, and the results have been a great reminder of how much a focused social media strategy can do for a business that already has a strong reputation to build on.

Cousins USA Moving and Storage has been serving South Florida since 1996, when brothers Joseph Pollio Sr and Clement Pollio started the company with one truck in Fort Lauderdale. Today, more than 25 years later, Cousins USA is a fully licensed and insured moving company and an interstate agent for Wheaton World Wide Moving, handling local moves, long distance moves, international moves, commercial relocations and secure storage throughout the region.

What Cousins USA Offers

Cousins USA built its name on being a real, hands on family business rather than a broker or a franchise. That personal approach shows up across everything they offer, from small apartment moves to large commercial relocations.

Local and Long Distance Moves

Residential moving throughout Fort Lauderdale and beyond, along with long distance and international moves as a Wheaton World Wide Moving agent.

Commercial Moving

Office and business relocations, including labor only support and specialized commercial logistics services.

Packing and Specialty Moves

Full packing services, senior moves, white glove handling and specialty items like pianos, antiques and hot tubs.

Storage Solutions

Secure warehouse storage and on demand storage options for short term and long term needs.

With over 25 years in business, a Better Business Bureau presence, ProMover certification and a strong 4.5 rating across hundreds of Google reviews, Cousins USA has already built the kind of trust that most companies spend decades chasing. Their founder, Joseph Pollio Sr, sums up their approach simply, saying they have helped thousands of families move over the years and still treat every move like it is their most important one.

We have helped thousands of families move over the years, and we still treat every move like it is our most important one.

Where Think Big Websites Comes In

Cousins USA already had a solid website and a well established reputation when they came to us. What they wanted was help turning that reputation into consistent visibility on Facebook, reaching families and businesses in South Florida at the exact moment they start thinking about a move.

Our Role With Cousins USA

We want to be clear about something. Think Big Websites did not design or build the Cousins USA website. Our involvement with Cousins USA is focused on Facebook marketing, and it has been a genuinely great partnership to be part of.

Plan and run ongoing Facebook marketing campaigns built around Cousins USA’s moving and storage services.
Create content that reflects their family owned, personal approach to moving rather than generic stock advertising.
Target South Florida audiences at the stages of the moving process when they are actively looking for a mover.
Track campaign performance and adjust targeting and messaging to keep results moving in the right direction.
Work directly with the Cousins USA team so our campaigns stay aligned with their busiest seasons and service areas.

We wanted to take a moment to publicly thank Cousins USA for trusting us with this part of their marketing. It is exactly the kind of long term, results focused relationship we aim to build with every client, whether we built their website or not. Take a look at our portfolio to see more of the work we do.

Why Facebook Marketing for Moving Companies Matters

Moving is a decision most people only make once every few years, and when it happens, they are usually comparing several companies at once. A well run Facebook marketing campaign keeps a trusted name like Cousins USA in front of the right audience at the right time, reinforcing the reputation they have already earned through decades of good service and hundreds of five star reviews.

That is really the heart of what we do with Facebook marketing. We are not trying to invent a reputation for a client, we are trying to make sure the reputation they already have reaches as many of the right people as possible.

Frequently Asked Questions

Did Think Big Websites build the Cousins USA website

No. The Cousins USA website was not built by Think Big Websites. Our role with Cousins USA is specifically focused on running their Facebook marketing campaigns.

What does Think Big Websites do for Cousins USA

We plan, create and manage ongoing Facebook marketing campaigns for Cousins USA, helping the company reach South Florida families and businesses that are actively planning a move.

How long has Cousins USA been in business

Cousins USA Moving and Storage was founded in 1996 by brothers Joseph Pollio Sr and Clement Pollio, and has been serving South Florida for more than 25 years.

Does Think Big Websites only offer Facebook marketing

No. Facebook marketing is one part of what we offer. We also provide web design, search engine optimization, social media marketing across other platforms, e-commerce development, email marketing and video marketing, depending on what a business needs.

Can Think Big Websites run a Facebook marketing campaign for my business

Yes. We build Facebook marketing campaigns tailored to each client’s industry and goals, the same way we have for Cousins USA, and we would be glad to talk through what that could look like for your business.

Want Facebook Marketing That Reaches the Right People

Think Big Websites runs Facebook marketing for moving companies, real estate businesses and other South Florida brands, putting your business in front of customers who are ready to buy, the same way we have for Cousins USA.

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Cousins USA Moving and Storage