Building search & ad visibility for NMB Learning Center

Think Big Websites built the NMB Learning Center website and manages both its SEO and its Google Ads campaign, running organic and paid search together as one strategy rather than two separate efforts. On the organic side, the site’s SEO and content program is still in its early stages, generating 50 clicks from 6.7K impressions at an average position of 14.9, just off the first page for many of its target searches. Alongside that, we run a dedicated Google Ads campaign, centered on its Daycare and Preschool ad group, to put the Center in front of parents actively searching for enrollment right now, rather than waiting for organic rankings to climb on their own. In the last 30 days, the campaign generated 5,404 impressions and 264 clicks at a strong 4.89% click through rate and an average cost per click of $2.03, converting 4 leads at a cost per conversion of $133.94 on a total spend of $535.75. We are continuing to refine targeting and ad copy to bring that cost per conversion down while the organic side builds momentum in parallel.