A strong launch for Raptors Soccer Academy's ad campaign

Think Big Websites built and launched dedicated Google Ads campaigns for Raptors Soccer Academy’s Lake Worth and Granada locations, built around a $600 monthly budget split evenly between the two. Rather than building a new website, we focused the strategy on optimizing the existing site’s Lake Worth section and driving qualified traffic to it directly through paid search, timed to launch ahead of the academy’s free community event. In the first 30 days, the campaigns delivered an 8.13% click through rate, well above typical search ad benchmarks for the recreation and sports category, at an efficient average cost per click of a little over a dollar. With both campaigns now live, approved, and dialed in, our focus shifts to tracking program registrations and optimizing spend toward that outcome rather than clicks alone.