Strong search visibility for Ride the Wind

A recreation and watersports brand with a large, established audience searching for it every day.

88.1K

search impressions in the last 90 days

Total Clicks

340

Impressions

88.1K

Click Through Rate

0.39%

Avg. Position

20.9

What we did

Think Big Websites built the Ride the Wind website and manages its SEO and digital marketing. This site already shows up in front of a large audience, generating 88.1K search impressions over the last 90 days, so the opportunity here isn’t building visibility, it’s converting the visibility that already exists. Our current focus is improving on page content, page titles, and meta descriptions so that more of those impressions turn into actual clicks, along with technical and content work aimed at improving the average position from 20.9 toward the first page, where click through rates rise sharply. We review this account regularly and adjust the strategy as search trends and competition shift.

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